Product Marketing Consultant for B2B Startups
Cost: $7,500 – $15,000 (one-time project)
Product marketing is the connective tissue of your go-to-market strategy. It’s the function that translates what your product does into why buyers should care, builds the sales tools that make your reps effective, positions you against competitors in a way that wins deals, and defines the launch strategy that actually drives adoption.
At most startups, this work falls to the founder, a stretched content marketer, the head of sales, or nobody at all. That’s a gap that costs you in sales cycles that drag, in pitches that don’t land, and in products that launch quietly and stay quiet.
As a product marketing consultant, I step in to fill that gap without the overhead of a full-time hire.
Two ways to engage:
Messaging Refresh Project: $5,000 – $15,000 one-time
A focused 3–6 week sprint: ICP alignment, positioning statement, messaging architecture, and rewritten homepage copy. Fixed scope, fixed cost, fast turnaround. The right starting point if you need foundational product marketing output now.
Fractional CMO: $5,000 – $20,000 per month
For startups that need ongoing product marketing leadership — not just a one-time deliverable. As your fractional CMO, I own the product marketing function alongside the full go-to-market strategy: messaging, enablement, launches, competitive intelligence, and the team to execute it.
The deliverables:
- Positioning and messaging
Define how your product fits the market, who it’s for, and why it wins to create a messaging architecture your whole team can use. - ICP development
Build or sharpen your Ideal Customer Profile so sales, marketing, and product are all aligned on who you’re targeting and why. Competitive intelligence and positioning
Map the competitive landscape, identify your defensible differentiation, and build battlecards that give your reps the confidence to win against alternatives.- Sales enablement
Build sales decks, one-pagers, objection-handling guides, and talk tracks that your sales team actually uses, grounded in a consistent messaging architecture — not invented on the fly.
This is the right fit if:
- You’re a B2B startup without a dedicated product marketing hire
- Your sales team lacks consistent, compelling positioning and enablement materials
- You’re launching a new product or entering a new market and need it done right
- You’re a marketing leader who needs senior product marketing support without adding headcount
- Your current messaging isn’t converting and you suspect it’s a positioning problem, not a channel problem
Why hire a product marketing consultant vs. a full-time PMM?
A full-time product marketer is the right answer when you have enough ongoing work to keep them fully engaged and a budget of $120K–$180K+. Before that point, a consultant gives you the same caliber of strategic thinking and output — for a specific project or on a part-time basis — with the flexibility to scale. Many of my clients use an engagement with me to produce the foundational positioning and messaging work that makes it much easier to onboard a full-time PMM later.
About Steve
I’ve spent more than two decades at the intersection of product strategy and go-to-market execution — as CMO, growth advisor, and board member for B2B companies across SaaS, financial services, insurance, manufacturing, and professional services. I’ve owned product launches, rebuilt positioning from scratch, built sales enablement programs, and helped dozens of startups answer the question every founder dreads: “How do we explain what we do?”
Let’s talk about your product marketing needs!
