Make your message impossible to ignore!

Turn “What do you do?”

into “Where do I sign?”

Positioning, Messaging & ICP for B2B startups that cut through the noise and convert

Make your message impossible to ignore!

Turn “What do you do?”

into “Where do I sign?”

Positioning, Messaging & ICP for B2B startups that cut through the noise and convert

Most startups don’t fail because of bad products. They fail because buyers don’t understand them.

Do you have a strong product, but…

  • You keep hearing: “So… what do you actually do?”

  • Your homepage gets traffic… but you have very few repeat visitors

  • You spend sales calls untangling basic misconceptions

  • Prospects keep asking “So, how are you different?”

  • You get interest from companies that aren’t a fit, while the customers you do want take forever to close.

Every week your message lacks clarity, you miss out on deals as your ICP scrolls by you.

Most startups don’t fail because of bad products. They fail because buyers don’t understand them.

Do you have a strong product, but…

  • You keep hearing: “So… what do you actually do?”

  • Your homepage gets traffic… but you have very few repeat visitors

  • You spend sales calls untangling basic misconceptions

  • Prospects keep asking “So, how are you different?”

  • You get interest from companies that aren’t a fit, while the customers you do want take forever to close.

Every week your message lacks clarity, you miss out on deals as your ICP scrolls by you.

Positioning that sticks.  Messaging that sells.

I help B2B startups craft positioning + messaging that:

  • Instantly signal who you serve (and who you don’t), what problem you solve, and why you’re different

  • Sharpen your ICP so your entire organization is aligned and focused on the same high-value customers

  • Give your GTM and Product teams one clear, compelling story to rally around

Win more deals in less time by making your value obvious from the first touch!

Here’s how I’ll make your message impossible to ignore

Step 1:  Review & Audit

I analyze your website, sales calls, sales deck, and competitors to understand your ICP and how you’re currently showing up.

Step 2:  Reframe & Rewrite

I craft sharp positioning and clear, powerful messaging that speaks directly to your ideal customer’s most urgent pain and communicates why you’re better.

Step 3:  Refreshed Copy That Converts

You get a homepage wireframe with copy that makes your value obvious—and drives action.

Don’t take my word for it!

Here’s what a few startup leaders have to say:

“Steve is a master at building a data-driven marketing practice. We built a team that blurred the line between sales and marketing with the customer journey at the center.”
Shane C., CRO

“Steve is a revenue-focused sales and marketing leader whose data-driven approach brings clarity, focus and accountability.”

Jason C., CFO

“Steve worked closely with me and my executive team to re-position the company and set up an optimal sales and marketing model for each business.”

Frank T., CEO

“Steve is a strong strategic marketing leader and an excellent communicator. He has good listening skills, is easy to work with, and reliably meets deadlines.”

Charlie R., CEO

Let’s make your message impossible to ignore!

Contact me to set up a free clarity check.

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