As a senior executive at more than six startups, I understand the challenges of balancing strategic growth with limited resources. That’s where hiring a fractional CMO or advisor can be a game-changer. With a fractional CMO or Advisor, you gain access to high-level marketing expertise without having to commit to carrying the full cost of a senior leader:  salary, benefits, equity, and don’t forget taxes!

No matter which model you prefer, you’ll leverage my experience to craft and execute a robust go-to-market strategy, as I bring a fresh perspective, industry insights, and a wealth of knowledge to drive your brand forward. Plus, you can scale the engagement based on your evolving needs, ensuring you get the most value out of every dollar spent.

Consultant

$5,000 to $25,000 per project

As a consultant, I deliver proven marketing strategies and assets without the overhead of a large agency.

  • Defined timeline and deliverables

  • Predetermined cost

  • No long-term committment

Typical projects:

  • Build or update an existing go-to-market strategy

  • Perform market research and customer/prospect interviews

  • Generate or revise company or product positioning

  • Create a messaging architecture
  • Develop a new website, sales tools, staffing plan, pricing strategy, etc.

This is a good fit for you if:

  • You know exactly what you need

  • Your go-to-market teams don’t have the specific skills or experience to tackle a strategic project

  • You don’t have enough budget to support the overhead of a large consulting firm

Growth Advisor

$1,000 – $5,000 per month

As an Advisor, I provide you with feedback and guidance, and connect you with appropriate people and resources.

  • Weekly or Bi-Weekly Strategy Calls

  • Long-term growth with minimal financial risk

  • 3 month minimum commitment

Typical activities:

  • Provide feedback on your go-to-market strategy

  • Evaluate potential hires

  • Assess competitors and partners

  • Mentor and coach key staff

  • Ad-hoc communication through Slack, text or email

This is a good fit for you if:

  • You’re a founder of a pre-seed, seed or growth-stage startup

  • You’re just starting out or have hit a wall and aren’t growing fast enough

  • You’re handling sales and marketing yourself or your go-to-market teams need guidance to set priorities and achieve measurable results

Fractional CMO

$8,000 – $20,000 per month

As a fractional CMO, I take a hands-on role as a member of your company’s leadership team, so you can focus on other priorities.

  • Hands-on member of your company’s leadership team
  • Appropriate for long-term or interim assignments

  • 3 month minimum committment

Typical responsibilities:

  • Translate your business goals into marketing strategies, tactics, and processes

  • Develop and execute actionable marketing strategies to help hit your revenue targets

  • Recruit, manage and coach employees, vendors, and contractors to ensure you hit your goals

  • Report to the CEO and Board on go-to-market programs, KPIs and results

  • 3 month minimum committment

This is a good fit for you if:

  • You’re a CEO or Founder that’s currently running marketing

  • Your marketing team, contractors and partners need guidance to set priorities and achieve measurable results

  • You need proven, executive-level marketing leadership

Curious to learn more?  Contact me to set up a free consultation!

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