Fractional CMO | Advisor | Board Member | Growth Driver | Category Creator | Go-to-Market Architect

Steve Offsey

Steve founded MarketBuildr to help startups build pipeline and grow revenue. As a Fractional CMO, Advisor, Consultant or Board Member, he works with Founders, CEOs, CROs, CMOs, CPOs and their teams to quickly understand new business and technology challenges, rapidly craft strategic and tactical responses to them, and lead teams in their successful implementation.

Previously, Steve oversaw the marketing of customer journey management solutions at Genesys, one of the world’s largest vendors of contact center software. Prior to its acquisition by Genesys, he was VP Marketing at Pointillist, a provider of an award-winning customer journey management platform that enables organizations to deliver frictionless, connected and personalized experiences.

Earlier in his career, Steve was CMO and GM Products at TandemSeven (acquired by Genpact), VP Marketing at AIR Worldwide (acquired by Verisk), and VP Products at Verbind (acquired by SAS Institute). Over the past 20 years, he’s helped customer experience, marketing and analytics professionals address a variety of challenges across customer experience, journey management and marketing analytics. Steve earned an MBA and PhD from Cornell and a BS from MIT.

About me:

  • 3X chief marketing executive and growth driver for more than a dozen companies
  • 6 exits (2 IPOs, 4 acquisitions)
  • Led a 25-person marketing team that grew revenue 5X to more than $100M
  • Recruited a 3-person marketing team that generated $55M pipeline at 40:1 pipe-to-spend
  • Invited speaker at conferences around the world
  • Top 50 B2B Marketing Influencer
  • Office of Naval Research Fellow
  • Co-author of 10 US Patents

My specialties:

  • Marketing
  • Product marketing
  • Product management
  • Sales coaching
  • Strategic planning
  • Business model transformation
  • Market analysis
  • Go-to-market planning
  • Positioning
  • Branding
  • Demand generation
  • Content-driven marketing
  • Inbound marketing
  • Social marketing
  • Licensing
  • Partnerships
  • Knowledge management
  • Predictive analytics
  • CRM
  • Marketing automation

Industries I’ve served:

  • Software as a Service (SaaS)
  • Banking
  • Insurance
  • Financial services
  • Healthcare
  • Pharmaceutical
  • Energy
  • Utilities
  • Semiconductors
  • Manufacturing
  • Professional services

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