There are two key ways to differentiate yourself to grow in a crowded market: 1) refine your target market definition, and 2) improve your positioning. To read more about how to ‘change the glass’ see Sharpen Your Target Market to Build a Better Demand Generation Machine and How To Grow In A Crowded Market.
I like to illustrate this with my take on an old joke: “While the optimist and pessimist argue whether a glass is half full or half empty, the marketer changes the glass.” So stop worrying whether the glass is half full or half empty and get to work redefining your glass!
This is really cool !
Thanks, Iqbal. Glad you enjoyed it!
Great graphic Steve thank you – certainly gets the point across really well.
Thanks, Keith. Glad you enjoyed it. To make sure you don’t miss my next post you can sign up to receive future posts delivered to your inbox by entering your email in the “Receive Our Blog In Your Inbox” form at http://marketbuildr.com/blog/
The simplicity of genius. Thanks.
Thanks, John! Glad you enjoyed it. To make sure you don’t miss my next post you can sign up to receive future posts delivered to your inbox by entering your email in the “Receive Our Blog In Your Inbox” form at http://marketbuildr.com/blog/