An Optimist, a Pessimist and a Marketer walk into a bar…

There are two key ways to differentiate yourself to grow in a crowded market: 1) refine your target market definition, and 2) improve your positioning. To read more about how to ‘change the glass’ see Sharpen Your Target Market to Build a Better Demand Generation Machine and How To Grow In A Crowded Market.

I like to illustrate this with my take on an old joke: “While the optimist and pessimist argue whether a glass is half full or half empty, the marketer changes the glass.” So stop worrying whether the glass is half full or half empty and get to work redefining your glass!

Did you enjoy this marketing meme? Please share it and let me know in the comments! I’ll be reading them all.

2016-11-18T11:23:36+00:00 By |Marketing|6 Comments

About the Author:

Steve Offsey is CEO of MarketBuildr. He has a record of success identifying market opportunities and developing revenue streams for B2B, B2C, SaaS, enterprise software, web/Internet and consulting companies. Read more about Steve at http://marketbuildr.com/about-steve-offsey/

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6 Comments

  1. Iqbal Singh July 24, 2014 at 7:35 pm - Reply

    This is really cool !

  2. Keith Harris July 29, 2014 at 7:15 am - Reply

    Great graphic Steve thank you – certainly gets the point across really well.

    • Steve Offsey July 29, 2014 at 10:00 am - Reply

      Thanks, Keith. Glad you enjoyed it. To make sure you don’t miss my next post you can sign up to receive future posts delivered to your inbox by entering your email in the “Receive Our Blog In Your Inbox” form at http://marketbuildr.com/blog/

  3. John Nycz August 25, 2014 at 11:28 am - Reply

    The simplicity of genius. Thanks.

    • Steve Offsey August 25, 2014 at 11:45 am - Reply

      Thanks, John! Glad you enjoyed it. To make sure you don’t miss my next post you can sign up to receive future posts delivered to your inbox by entering your email in the “Receive Our Blog In Your Inbox” form at http://marketbuildr.com/blog/

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